Viet Nam
Behavioural and Data Science at the University of Warwick
Ngo Phuong Trang became curious about customer behaviour while helping out at her family’s café, and began tracking patterns. That simple habit sparked her interest in maths and problem-solving. She believes her MSc will enable her to combine behavioural science with technology to influence policies and products that improve lives, especially in areas such as education and financial access in Southeast Asia.