Panel discussion at Digital Summit. © British Council Indonesia

In collaboration with Jakarta Fashion Week, Ministry of Tourism and Creative Economy, and Centre of Fashion Enterprise, British Council held the Fashion & Digital Summit, a full day seminar that allowed people in the fashion industry to understand digital strategies to support their businesses. On May 21, the summit participants met with digital technology and fashion experts who shared their experiences and strategies about the significance of digital to the fashion industry.

The seminar started with remarks from President Director and CEO of Femina Group, Svida Alisjahbana and Minister of Tourism and Creative Economy HE Mari Elka Pangestu. Wendy Malem from CFE and Director of Arts of British Council Indonesia Evonne Mackenzie also gave remarks at the seminar.

Toby Meadows, a fashion business consultant (TNM Consulting Ltd) and international best-selling author of ‘How to Set up & Run a Fashion Label’ had the first opportunity to convey to participants about the strong connection between fashion and digital technology. 

In the second session, Managing Director of Zalora Indonesia Magnus Grimeland, came to the stage and talked about how to maximize your E-commerce platform. The next session brought the CEO of Acommerce Adrian Suherman to talk about logistical demands of online selling. He spoke about managing distribution of products to customers who have bought them from our website. Afterwards, Ellyse Sinsilia from XM Gravity Speaker talked about transferring data into insights to help a brand. She mentioned some tools that would be useful to manage digital presence of a brand and how to engage with the audience.

The seminar also brought Director of the Centre for Fashion Enterprise Wendy Malem to talk about Digital Strategies for Small Fashion Businesses. Next session was an interesting panel discussion with the topic of “The Importance of Social in Marketing your Business”. Panel speakers include Tito Haris from Dian Pelangi, Carline Darjanto from Cotton Ink, Diana Rikasari, Jo Elaine from Bobobobo and Diaz Parzada from Jakarta Fashion Week discussed using social networking services to help brand awareness and increase sales.

The seminar also discussed the connection between film and fashion. Through the session “Film & Fashion: Case Study”, Evonne Mackenzie, Director of Arts British Council, Wendy Malem, and Toton Januar from the second generation of IFF, and Toby Meadows as a moderator, explained a new way to communicate your brand through fashion film and its significance to the industry. 


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