Dressing the screen fashion shoot

Behind the scenes of Vinora fashion film. © British Council.

The British Council has introduced this new and innovative element of fashion film from the UK to Indonesia. Between 14 – 19 June 2013 seven talented young designers from the Indonesia Fashion Forward programme teamed up with filmmakers and videographers to produce their own creative fashion film piece.

Three Fashion Film experts from UK, Kathryn Ferguson, Marie Schuller and Carri Munden shared their knowledge and expertise on fashion film production and its significance in the fashion industry.

The participants were involved in a four day workshop followed by a public panel discussion with the experts and a photo exhibition.

Dressing the Screen was part of a series of activities in preparation for Jakarta Fashion Week 2014 (19-25 October 2013) during which, the British Council presented the fashion film exhibition to the public featuring the finalised seven films and a newly updated Best of UK and International showreel.

What is Fashion Film?

From moving look books, conceptual mood films, videos inspired by music videos format to short narratives, London is considered by many as the birth place for Fashion Film, and it is still the centre of activities today. London Fashion Week was the first of the international fashion weeks to launch the digital fashion film platform, Fash/On Film, which includes a curated selection of films screened in between catwalk presentations as well as a showcasing space for designers to present their collections digitally.

Who are the participating teams?

Would you like to know more about the workshops?

On 19 June 2013, The British Council held the Dressing the Screen sharing session and photography exhibition at Dia.Lo.Gue Artspace in Kemang, Indonesia. The sharing session discussed “the emergence of a new trend: Fashion Film and why is it significant?” and featured guest speaker Nina Nikicio (designer from Indonesian label Nikicio) and was moderated by Leonard Theosabrata from Whiteboard Journal. 

The exhibition showcased the behind-the-scenes story and creative processes of the fashion film production; from the brainstorming and idea conception, on location shoots, offline and online editing and the collaborative work between designer, filmmaker/videographer, photographer, art director, stylist, hair & makeup and model. It was on display from 19 – 22 June 2013 at Dia.Lo.Gue Artspace.

See also

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