Monday 20 April 2015

Jakarta, 20 April 2015 – British Council encourages innovations in Indonesia Arts and Culture Promotion through capacity building programme that supports festival managers and city government in Yogyakarta, Indonesia, to better manage, promote and support the city’s wealth of high quality cultural festivals.

“The potential that this City Festival Management programme offers is exceptional and from the work undertaken to date offers an exciting opportunity to make the Festivals in Yogyakarta the stand out attraction in the coming years, “Country Director British Council Indonesia, Sally Goggin, said in Jakarta, Monday.

British Council is proud to invite James McVeigh, Head of Marketing and Innovation, Festivals Edinburgh to deliver the third workshop in Yogyakarta City Branding and Festival Management, which will be held in Yogyakarta on Wednesday - Friday, 22 - 24 April 2015.

Sally Goggin, Country Director of The British Council Indonesia said that The Edinburgh Festival, which actually consists of at least 5 main festivals, is perhaps one of the most globally renowned festivals attracting hundreds of thousands of visitors to the city every year.

“We are therefore delighted that we are able to bring the expertise, knowledge and experience that Festivals Edinburgh have built over the years to Indonesia to advise those working to build a similar programme in Yogyakarta,” she said.

Meanwhile James McVeigh, Head of Marketing and Innovation, Festivals Edinburgh, during the press session in Jakarta said that Festivals Edinburgh is delighted to be working with the British Council in Indonesia.

“Over the years, a number of Indonesian artists have attended our festivals and we hope that initiatives like these will strengthening our relationship and develop them in the future, so that more and more artists in the UK and Indonesia can work together and showcase together,” he said.

Since June 2014, British Council has been working closely with best festivals in Yogyakarta to develop promotional and marketing concepts and bring festivals in Yogyakarta to the higher level. Two previous workshops have been delivered to fulfil the needs of festivals managers and organisers, continuing two Forum Group Discussions that were held before the programme started.

The first workshop in December 2014 has successfully been delivered by Shona McCarthy, Director, Derry~Londonderry City of Culture as the facilitator, while the second workshop, held in early March 2015 invited two speakers from the region to share their experiences on organising international festivals: Joe Sidek, Director, George Town Festival, Penang, Malaysia and Janet de Neefe, Founder/Director, Ubud Writers and Readers Festival.

During the workshops, the festival directors have covered fundamental things on building up the collaboration such as mapping out the brand DNA of Yogyakarta, stakeholders and funding challenges and strategic planning process for creating sustainable festivals and many more.

The two workshops have also stimulated the participants to unite in a forum in order to realise the joint promotion initiative under the brand name of ‘jogjafestivals’. Through this programme, British Council hopes to give contribution to build a new image of Yogyakarta as “the Festival City” as currently the forum is preparing for the grand design of ‘jogjafestivals’ and aiming to launch this pilot programme by this year.

Notes to Editor

About Festivals Edinburgh

Edinburgh’s reputation as the world’s leading festival city has deep roots. Since 1947 the Edinburgh International Festival established as a much-needed ‘platform for the flowering of the human spirit’ the Edinburgh Festivals have evolved into an operation that involves 12 major individual festivals, hosts over 25,000 international artists, more than 1,000 accredited media and audiences of over 4 million, while generating £261m for the Scottish economy.

Festivals Edinburgh is the strategic umbrella organisation set up by the Directors of Edinburgh’s Festivals in 2007. Its sole focus is to maintain the Festivals’ and the Festival City’s global competitive edge, via major collaborative projects and strategic initiatives. The Festivals Edinburgh Board is made up of the 12 Festival CEOs or Directors; and each Festivals Edinburgh work strand is directed and supported by collaborative working groups made up of staff members from the Festivals themselves. All work is dependent not only on the core Festivals Edinburgh team but on a strong commitment to collaborative working and on a sense of shared ambition and responsibility across all 12 member festivals.

Please visit: and @edfests on twitter for more information.

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 8,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publicly-funded grant provides 20 per cent of our turnover which last year was £864 million. The rest of our revenues are earned from services which customers around the world pay for, such as English classes and taking UK examinations, and also through education and development contracts and from partnerships with public and private organisations.

All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally. Please visit: for more information. You can also keep in touch with the British Council through and

For more information, please contact:

Felencia Hutabarat
Creative Industry Consultant
British Council
Phone: +62 811 939 228

Olivia Sandra
Programme Officer, Arts and Creative Economy British Council
Phone: +62 813 1939 5827

Panji Pratama
Press Manager British Council
Phone : +62 818 0787 6230